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"Do I Need Professional Photos For My Business?"

Having the right photos for your business can make a huge impact. It helps establish your unique brand personality and tone, with the added authenticity you just don't get with stock photos. Not only can you showcase your products and services, you also publicise your companies human side, its values and charm. Not to mention yourself and team members that make the magic happen.


Businesses across all industries will interact with clients and customers on multiple platforms, and there's no denying we live in a visual world. The beauty of having a solid collection of professional imagery means you can target your content respectively and maintain a consistent, polished online presence.


HEADSHOTS

Headshots are more often than not your first introduction in the public space. The right headshot will convey your professional attitude and also help build stronger connections with potential customers or clients. Whilst a personal headshot is a standard across numerous platforms and industries, a cohesive set of headshots for your team members is an equally powerful marketing tool. Uniform staff headshots portray strength, consistency and trust for audiences, giving them a real chance to 'Meet the Team'.


PORTRAITS

Suited to those looking for more than just a traditional headshot. Portraits don't have to be static and awkward- they're a great way to showcase yourself and your team members in a relaxed environment, inline with your brand style. A varied set of up to date portraits can service so many contexts and really help convey who you are as a company.


IN ACTION

Nothing inspires more trust than being able to see the face behind the brand, and even more so you and your team in your actual space, doing actual work. These are a great way to show off your specialities and give an insight look to how you run your business. If you don't sell a tangible product, these 'fly on the wall' style of images are perfect for communicating with the public what your company represents and what you have to offer.


FACILITIES

Your store or workspace is a huge investment and advertisement for your business. High quality photos of your space can market your offerings, as well as show your personal style and what makes you different from your competitors. We all like to research before we buy and providing information on your facilities in a sleek and dynamic way will only drive customers into your salon, shop, workshop or office.


PRODUCT- LIFESTYLE

Business lifestyle sessions are ideal for showcasing products or services with real life application. These are perfect for selling physical products, and having a varied catalogue of images for all online platforms including your website and social media channels. You can really get creative with lifestyle photography making it personal and engaging.


PRODUCT- STUDIO

High quality product shots show your physical stock in the best way, allowing customers to focus on the details. Perfect for selling online, the studio is a crisp and clean way to advertise your product, it's stand out features, sizing, colour ways and much more. A consistent set of photos that is symmetrical across your collections gives not only a pleasing aesthetic edge, but showcases a strong brand identity and style.


There's so much you can accomplish with a branding shoot and the beauty is they are completely tailored to you and your company. The primary aim is to come away with a strong collection of professional business photos that ultimately present you and your business in the most authentic way. If you've been considering a branding session, theres no better time to invest!


Get in touch to find out more: laura@laurawoodrow.co.uk

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